The Founder’s Story: Behind the Scenes at Trunk

Origins of Adventure: Launching a Dream in Thailand

Hello everyone,
I’m excited to share with you the origins of our unique journey—a tale of determination, challenges, and a steadfast commitment to ethical tourism here at Trunk. Starting a travel company in Thailand came from a place of frustration with the status quo and a desire to make a profound impact through travel.

The Spark that Ignited a Vision
My adventure began while working for another travel agency. Despite my protestations, I saw firsthand the inefficiencies and unethical practices that plagued the industry. I realized that if I wanted things done right—creating genuine, sustainable, and ethical travel experiences—I had to step up and do it myself. This realization didn’t just light a spark—it ignited a wildfire of ambition and determination.

A Year of Monumental Change
The same year I decided to start the company was filled with significant personal milestones: buying a house, marrying my incredible wife, and welcoming our first child. It was an overwhelmingly busy year, but these personal joys fueled my desire to create something meaningful. The inception of Trunk wasn't just the start of a business; it was the beginning of a lifelong commitment to transforming the way people experience Thailand.

Building a Foundation on Ethical and Experiential Travel
From the outset, our focus was on experiential and volunteering-based travel. We envisioned a model where travelers could deeply engage with local communities through volunteering, then explore and enjoy the country's rich cultural tapestry. This ‘giving-back’ approach to travel ensures that our visitors' experiences are as enriching for them as they are beneficial to the localities they visit.

Garnering Support Through a Strong Network
Thanks to a well-established reputation in the inbound travel industry, I was fortunate to receive immense support from the get-go. From the first client, whose email I still have framed, to the very first online payment receipt also displayed in my office, each serves as a constant reminder of where we started and the hurdles we've overcome.

Navigating Personal and Professional Challenges
Balancing the roles of a new husband, father, homeowner, and entrepreneur presented its own set of challenges. The early days were less about work-related hurdles and more about finding equilibrium in my rapidly changing personal world.

Resilience Through the Covid-19 Pandemic
The Covid-19 pandemic tested our resilience like never before. We faced the heart-wrenching decision to downsize our staff from 17 to just 4, continually seeking new business strategies to keep us afloat. Despite these challenges, our team's dedication and hard work allowed us to not only survive but come back stronger, now boasting a team larger than pre-Covid times.

Adapting to New Travel Norms
The pandemic brought significant shifts in traveler behavior—there was a clear pivot from group travel to a preference for independent, tailor-made experiences. Responding to these changes, we launched a new department focused on delivering custom itineraries that cater to the unique needs of each client, ensuring personal service remains at the forefront of what we do.

Commitment to Ethical and Responsible Operations
As an ethical travel operator, we are dedicated to ensuring that every dollar spent by our clients is an investment in the local economy. It's imperative to us that the money goes to supporting community initiatives, sustaining locally-owned businesses, and enhancing the positive impact of tourism on Thailand.

A Continuing Journey
Each day, as I look at the mementos from our early days, I am reminded of our beginnings and the journey we have undertaken. These tokens of our past are not just reminders of the tough times but are also beacons of hope and resilience that guide us forward.

Thank you for being a part of this incredible journey. Your support and enthusiasm for our vision allow us to continue exploring new ways to deliver unforgettable and impactful travel experiences. Stay tuned for more stories and insights as we delve deeper into the beauty of travel and the profound impact it can bring.

Thailand: A Diverse and Captivating Destination for Every Traveler

Thailand stands as an exemplary destination for explorers seeking diversity in their travels. This country blends spectacular landscapes, rich history, and vibrant culture into a tapestry of experiences that cater to all tastes. Whether you're immersing yourself in the bustling city life, exploring ancient temples, or relaxing on serene beaches, Thailand offers a seamless blend of adventure and tranquility. Its unique ability to intertwine traditional practices with modern luxuries makes every visit a discovery of new sensations—from the spicy aroma of street food to the spiritual calm of a Buddhist ceremony.

Bangkok: The Vibrant Heart of Thailand
Bangkok is not just Thailand's capital; it's the epicenter of the nation's energy. This sprawling metropolis is an exhilarating blend of the old and the new, characterized by towering skyscrapers and historic temples, luxurious malls, and colorful street markets. What I love most about Bangkok is its dynamic atmosphere. Each day offers a new adventure, whether navigating the bustling markets of Chatuchak, exploring the sacred tranquility of Wat Pho, or enjoying a meal at a riverside eatery as boats glide by on the Chao Phraya River.

The city’s culinary scene is a paradise for food lovers. From humble street stalls serving dishes that have not changed in generations to gourmet restaurants perched atop skyscrapers, Bangkok invites you to taste its rich flavors. This city also thrives after sunset with its vibrant nightlife ranging from night markets to world-class nightclubs.

Yet, the real charm of Bangkok lies in its ability to offer multiple layers of experiences. Behind its facade of modernity, the city retains a deeply ingrained Thai culture. Residents honor their traditions with a respect that permeates daily life, adding depth to the urban bustle. This blend of respect for tradition with modern innovation makes Bangkok a fascinating city to explore.

Chiang Mai: The Cultural Jewel
Nestled in the mountainous terrain of Northern Thailand, Chiang Mai offers a tranquil contrast to the hectic pace of Bangkok. Known as the cultural heart of Thailand, its charm lies in the blend of its natural beauty and rich historical heritage. I am particularly drawn to Chiang Mai for its calm and reflective environment, filled with over 300 Buddhist temples that radiate peace and beauty.

The city's historical significance is palpable in the Old City, an area enclosed by ancient walls and moats, where time seems to stand still. Here, visitors can explore the majestic Wat Phra Singh or stroll through the serene grounds of Wat Chedi Luang. The city is also renowned for its artistic community, offering numerous art galleries, craft markets, and artisan workshops that maintain traditional Thai crafts such as silk weaving and wood carving.

Chiang Mai’s atmosphere during festivals such as Loi Krathong (Festival of Lights) is magical, with thousands of lanterns lighting up the night sky. The city’s cooler climate also makes it ideal for enjoying nature, whether it's a visit to an elephant sanctuary or a hike through the lush, surrounding countryside. Chiang Mai embodies the spiritual and cultural richness of Thailand, making it a perfect destination for those seeking a deeper understanding of this fascinating country.

Koh Samui: Tropical Island Bliss
Koh Samui is a gem in the Gulf of Thailand known for its idyllic landscapes, from lush jungles to palm-fringed beaches. This island paradise offers a tranquil escape from the hustle and bustle of mainland life, making it a top choice for relaxation and rejuvenation. I treasure Koh Samui for its exquisite balance of natural beauty and luxury.

The island’s appeal is its variety of beaches—each with its own character. From the bustling Chaweng Beach with its vibrant nightlife to the more serene Lamai Beach, visitors can find their perfect spot under the sun. What makes Koh Samui special is not just its scenic beauty, but also its sophisticated amenities. The island features world-class resorts, spas, and dining experiences that cater to every desire.

Adventurous travelers can explore the underwater world at Ang Thong National Marine Park, which offers superb snorkeling and diving opportunities among vibrant coral reefs. For those seeking spiritual upliftment, the iconic Big Buddha shrine provides a serene setting to meditate and reflect.

Koh Samui is more than just a beach destination; it is a holistic island experience that combines adventure, relaxation, and luxury in a breathtaking natural setting. Whether it’s lounging on a sunbed, exploring the lush hinterlands, or enjoying a Thai massage by the sea, Koh Samui promises a restorative retreat that leaves visitors longing to return.
Join us on this incredible journey, where your travels become more than a destination – they become a difference.
Ready for Your Adventure?
Trunk Travel Co., Ltd.
Liberty Plaza Building
1000/185-188 Sukhumvit Road soi 55
Khlong Tan Nuea, Watthana,
Bangkok, 10110, Thailand

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